“THE FABULOUS LAND OF TONG HENG” will be launching out by Tong Heng Delicacies tomorrow! For the very first time, Tong Heng, a Singapore heritage brand and pioneer in traditional pastries since 1935, has expanded their savoury baking products into a longer shelf life even without preservatives, making them ideal for gifting, especially for visitors looking to bring home the wholesome flavours of Tong Heng to share with their loved ones.
“Fans of Tong Heng, especially tourists, have been requesting for pastries that can survive longer journeys so that they can bring home and share the flavours that brought them so much joy. As we set our sights on our 85th anniversary in 2020, I am delighted to be able to grant their wish with our first heritage cookie souvenir collection! For discerning gifters who favour presents with meaning and significance, our heritage cookie collection will certainly impress with its stories and traditions,” enthused Ms. Fong Choy Wah, Director of Tong Heng Delicacies Pte Ltd.
For those of you who do not know about Tong Heng, they are well known for their signature diamond-shaped egg tarts and a mouth-watering assortment of handmade pastries in Singapore. Tong Heng’s traditional Cantonese pastries are in a league of their own: they are handmade from scratch every day with passion and uncompromising standards, so as to deliver consistent and unparalleled freshness, flavour and crumble-in-your-mouth texture.
“The Fabulous Land of Tong Heng” cookies collection evokes images of a vividly imagined landscape where stories and traditions behind each recipe are brought to life. This fantasy world has been beautifully interpreted by branding and design agency &Larry into a series of colourfully illustrated souvenir tins.
Hearty Walnut Cookies
In this Wondrous Kingdom, walnuts grow as big as hills and dazzling koi fill the lakes and streams. And the greatest wonder of all? Why, there are no walnuts in this traditionally named cookie! Made with Tong Heng’s original recipe from over half a century ago, it’s a scrumptious treat baked into a crispy shell.
Traditional walnut cookies got their name from its shape, which resembles a walnut shell. This cookie pays tribute to the Tong Heng’s humble beginnings, and continues to be one of its evergreen favourites through the decades.
Golden Egg Cookies
In the valley of the Egg Tart Mountains, golden wheat dance in the sun and chickens frolic amidst glittering diamond flowers. Here, you can recall the taste of Tong Heng’s signature egg tarts, now in the form of a cookie! There’s no better way to take home your fondest memory of this handmade masterpiece.
You may not be able to take Tong Heng’s signature egg tarts out of Singapore, but now you can remind your taste buds of that delicious flavour bursting through these cookies! In fact, these Golden Egg Cookies were specially created from the same ingredients that go into Tong Heng’s egg tarts! It is perfect not just for tourists who want to bring gifts home, but also for Tong Heng fans to enjoy a new interpretation of their favourite pastry!
Crispy Almond Cookies
In the windy Almond Plains, fortune blows night and day, carrying the songs of lucky frogs through the rustling almond trees. Be doubly invigorated by Tong Heng’s crispy almond cookies that perfectly blend the goodness of Northern and Southern Almonds to nourish you in every delicious bite.
Chinese almonds (南杏北杏), also known as apricot kernels, is a traditional ingredient used by Chinese families in soups and desserts. Known for their nutritional value, Chinese almonds are high in protein and plant fat, and ideal for nourishing the lungs and skin. Now presented in cookie form, it delivers the same goodness with an irresistible flavour that is rich and fragrant to the last bite!
Tong Heng Printed Cloth Wrap
Measuring 660mm by 900mm, this gift-wrapping cloth features an exclusive design inspired by the shapes of Tong Heng’s traditional pastries. It is versatile in usage limited by only your imagination! Use it as a scarf, an accessory for bags, or as a belt; as table decoration, drape or simply to bundle household items; or even as a stylish carrier for your packed lunch!
Customers are recommended to purchase a set of three different tins ($41.70), which comes packaged in a special Tong Heng printed cloth wrap ( 印 花 包 袱 布 ). Each tin can be customised using the included mini sticker sheet-cum-brochure. Alternatively, each tin ($13.90) and the printed cloth wrap ($8.90) may be purchased separately.
Tong Heng Delicacies
285 South Bridge Road, Singapore 058833 (Flagship Store)
Cookies Availability: 29 November 2019 onwards
1 Jurong West Central 2, Jurong Point, Singapore 648886 (Satellite Store)
Cookies Availability: 6 December 2019 onwards