‘Talk the Walk’ @ The Social Foot
Singapore’s newest multi‐brand sneaker concept store aims to unite the local sneaker community with its carefully‐curated product offerings and immersive instore social vibe.
The Social Foot, a brand‐new multi‐label sneaker and lifestyle concept store offers an engaging shopping experience anchored on the exciting social media trend.
An In‐Store Experience that Connects with Socially‐Engaged Consumers
Using a colour palette of gunmetal grey and midnight black, the store is created to have a modern and sleek allure. The shelves remain largely unbranded, which is a deliberate move by the company, to encourage customers to browse and discover sneakers from various brands. The ceiling is inbuilt with changing LED lighting which allows the store set the tone for any desired ambience.
Setting itself apart from the competition, The Social Foot is also built with creating a space for the sneaker community in mind. The interior fixtures are modular in design, allowing the store to be transformed into an intimate event space or a pop‐up installation in a heartbeat. There are plans for future events that will allow the sneaker community to be involved in their own sneaker customization; talks with sneaker authorities; preview launches; and more.
Anchoring the store design is a mammoth feature wall that displays the variety of brands and styles available, almost like a 3D mural of sneakers.
True to the store’s name, a social corner, akin to a personal space, is tucked in a section of the store, where shoppers can create their own GIFs to share on their social media accounts and even have the GIF projected onto the screen at the storefront window! With such multi‐faceted and spellbinding in‐store design and vibe, The Social Foot hopes to inspire sneaker fans and consumers, who are also socially‐connected, to “Talk the Walk”.
Heavyweight brand names, well‐curated products
Beyond aesthetics, The Social Foot is where discerning individuals can gain access to the world’s most sought‐after sneaker brands.
“Today, consumers are embracing activewear as a fashion statement,” says Mr. David Westhead, CEO of RSH (Singapore), the company behind The Social Foot.
“In particular, we have seen the rise of sneakers in the fashion milieu, with several luxury fashion powerhouses creating their own lines. Consumers are savvier as well and they want limited‐edition, hard‐to‐find, one‐of‐a‐kind collectibles to add to their wardrobes and personality. A new mecca for the young, fashion‐forward consumers, the Social Foot is the answer to all of these needs and demands.”
Making its long‐awaited Singapore debut exclusively at The Social Foot is the brand PRO‐Keds. The brand was the brainchild of basketball legend George Mikan in 1949 and since then has become the preferred choice for athletes, musicians, artists, style icons and cultural innovators around the world.
The Social Foot is retailing the PRO‐Keds Royal series available in both Hi and Lo cut versions, which showcase a 12.5‐oz canvas, contrast stitching as well as its signature red and blue powerstripes on an off‐white midsole with classic gum outsole. This is an absolute must‐have for self‐proclaimed trendsetters!
Rihanna has released her second design for the brand, which is set to be one of the most coveted collection at The Social Foot. The Rihanna x Puma Eskiva Mid is a white mid‐top sneaker coming in a tonal perforated leather upper contrasted by the Puma stripe on the side panels. The wider collection also comes in two metallic tonal finishes.
The Social Foot allows individuals to find as well as develop their own identities through sneaker fashion.
Overall Brands Available:
Adidas, Reebok, Saucony, Keds, Pro‐Keds, Lacoste, Asics, Onitsuka Tiger, New Balance, Puma, Sperry, New Era, Stance and more.
THE SOCIAL FOOT
Orchard Central, 181 Orchard Road #01‐19/20, Singapore 238896
Opening Hours: Mon – Thur & Sun: 11.00am – 9.30pm / Fri & Sat: 11.00am – 10.00pm
Contact: 6884 3612