Organised by WAttention Co., Ltd, the inaugural Donburi Revolution 2018, aims to educate and encourage more to experience the deliciousness of Japanese rice from various Japanese prefectures.
From left: Ms Yasuko Suzuki (CEO of WAttention Co. Ltd), Mr Masayuki Taguchi (Japan’s Ministry of Agriculture, Forestry and Fisheries, Cereal Crop Division, Crop Production Bureau), Mr Hiroshi Honjo (Head of Chancery & Counsellor, Embassy of Japan), Ms Junko Ishii (Japan External Trade Organisation, Singapore Representative Office), Kazunori Amari (The Japan Council of Local Authorities For International Relations, Singapore)
Photo credits: Donburi Revolution
Donburi Revolution will bring the concept of rice tasting to Singapore with a scoop of fun. Families, and anyone who loves rice and Japanese food can get to sample rice and create their own original donburi by picking their favourite toppings from topping booths manned by various well-known Japanese restaurants.
Visitors who pre-register online can get to redeem a free bowl of rice at the event grounds, while visitors can also choose to purchase rice on-the-spot during the event.
Kitoku Shinryo Japanese Rice
ZEN-NOH Japanese Rice
In addition to topping booths, a range of booths and activities are in store for visitors of all ages to entertain, engage and showcase the best of everything rice-related. From cooking demonstrations to onigiri-making workshops and even a travel booth, enjoy a weekend of tasty fun at Donburi Revolution.
Highlights of the event include:
- Create your own original donburi
Visitors can choose to pre-register online to redeem a free bowl of Japanese rice or purchase a bowl of rice ($2 per bowl) at the entrance of the event to embark on their D.I.Y Donburi adventure. Let the imagination and taste buds run wild as six topping booths, manned by restaurants including TEPPEI and Keisuke, will offer a variety of ingredients. Options include tempura, curry, unagi, chicken and beef, ranging from $2 onwards per serving, will be available for sale at the topping booths, as visitors create their own donburi masterpieces.
Limited servings of rice are available on-site each day with rice from a different prefecture featured per day.
Visitors can also take part in WAttention’s “Name Your Donburi” Instagram contest and stand to win a 300g Japanese rice packet when they upload pictures of their donburi.
- Workshops, demonstrations and more activities for everyone
Complete the weekend with entertainment and family bonding activities at Donburi Revolution. ABC Cooking Studio will be conducting Temari Sushi and Onigiri workshops at selected hours during the event days. Suitable for both adults and kids, visitors can try their hands at making these rice treats. Details of the workshops will be announced on the official website closer to date. Live rice cooking demonstrations will also be held, using the latest rice cookers and equipment by Hitachi, and visitors will get to sample the rice thereafter.
Temari Sushi Workshop instructor’s demonstration during Donburi Revolution
Visitors Learning to make their own onigiri at the Onigiri Workshop by ABC Cooking Studio
Family at the Onigiri Workshop showing off their completed onigiri
“Rice is a staple food for most Singaporeans. There has also been a steady increase in demand for premium Japanese rice here, especially over the last 10 years. Well-travelled diners are also recognizing that Japanese rice from different provinces have different characteristics. As rice tasting is not common here, we hope that through Donburi Revolution, everyone can dive into a bowl of possibilities with us, and have fun while learning more about Japanese rice,” said Yasuko Suzuki, CEO & Founder of WAttention Co., Ltd.
Kitoku Shinryo Japanese Rice
The Donburi Revolution 2018 will open from 11 am to 9 pm from 19 to 21 October.
For more details and to pre-register, check out:
- Donburi Revolution Facebook Events Page: https://www.facebook.com/events/564252437327636/
- Donburi Revolution Official Website: http://ricerevolution.com.sg
Donburi Revolution Venue:
Central Atrium, Marina Square
Admission is free