Event managed by On Air Collective, MCM launched their Autumn and Winter 2017 collection through a press and VIP in-store event at Marina Bay Sands, to announce the collection that explores understated minimalism and restrained elegance featuring elaborate patterns against clean, subdued colourways nomads.
Singapore Tatler [Extracted]
Known for its statement making studded and monogrammed bags, new school luxury brand MCM reveals a restrained, grown-up side to its design ethos with its latest autumn/winter 2017 collection. Inspired by the global nomad, the collection of modern classics is rife with deep, muted tones, discreet camouflage prints and lightweight fabrics—perfect for effortless dressing up while on the move.
The Followings are Some of the Segments Happened During the Launch.
MCM Vintage Visetos (Camel-coloured ‘Color Visetos)
Mediacorp Celebrity Andie Chen
Have Fun Being Yourself in Motion
MCM Visetos Sheep, Let’s Go Home! #Cute
Rabbit Punk Charm
MCM is a German luxury purveyor whose vision is to revolutionize luxury fashion accessories and travel goods by combining quality craftsmanship and timeless value. Becoming a long-time favorite of international royalty, celebrities and tastemakers such as Beyoncé, Lady Gaga, Heidi Klum, and Cara Delevingne, MCM draws on their tradition of quality and prestige. Embodying the rebellious yet sophisticated spirit of München, the brand reflects the inspiration and attitude from the city´s glamorous and legendary age, translating the essence of this epoch for today’s progressive global nomads.
Thank you Singapore Tatler for the invitation.
Bayfront Avenue, #01-13,
Marina Bay Sands, Hotel Lobby 3,
Sun – Thurs (incl. PH): 10:30am – 11:00pm Fri – Sat (incl. Eve of PH): 10:30am – 11:30pm
Contact: +65 6688 7541