Along with nominees and winners such as Ooh Media, Mediacorp and BBC, one-year-old startup – Advocado bagged home with Most Innovative Technology (Gold Category) & Best Commercial Team (Bronze Category) last Friday at the 4th Edition of Sparks Awards 2017 held at Intercontinental Hotel Singapore on 18 August. Congratulations on making Singapore’s local startup scene glow!!
About Spark Awards
Spark Awards is the recognised regional premier programme organised by Marketing magazine that celebrates the best media solutions, products and services. Thirty contestable categories are placed into three groups; ‘Strategy’ that recognises the media owner’s efforts to improve its media offerings, ‘Solutions’ that examines the efficacy of its spaces, tools or medium in providing its clients the results intended, and ‘People’ that recognises the outstanding individuals behind it.
The awards are the main platform for media owners and solution providers in every vertical to showcase their innovation, effectiveness, and value proposition to advertisers, agencies and clients. Winners of the Spark Awards 2017 serve as a powerful benchmark for trustworthy and effective partners in the region.
What is Advocado?
Have you heard of a cloud loyalty app that allows customer interaction and retention in the shortest time ever?
Yes, Advocado is the APP-LESS, CASH-LESS & FUSS-FREE cloud loyalty app that enrols a customer in only less than 30 seconds!
Advocado is a multi-award winning cloud loyalty app which generates real cash flow for business owners, big & small. Basically, Advocado lets you launch a campaign in minutes by simply choose the package you want for your business, and create and launch your campaign to all your customers.
Advocado was founded by Mr Eric Chia & Mr Joval Gan without any investors in 2016 where multi-talented & e-commerce powerhouse Mr Ron Lee was invited to spearhead and drive the technology further as Chief Technology Officer shortly after.
Advocado is able to ‘reward’ merchants with the results of multiplied returns in ROI without merchants positioning their app similar to Fave, Qoo10 and Eatigo i.e. issuing physical cards or even getting consumers to download apps. They are also able to retain loyalty without spending excessive Marketing dollars.
More than 400 merchants have signed up with Advocado to change the face of customer loyalty for their businesses in mainly Singapore, Thailand, the Philippines & Malaysia ever since they started in 2016.
Ron Lee (Chief Technology Officer), Joval Gan (Co-Founder & Chief Revenue Officer) & Eric Chia (CEO)
“When my tech team & I made a decision to takeover Advocado’s development when it was still a Minimum Viable Product (M.V.P), we started believing the fact that we have chosen to develop a clever, innovative and user-friendly technology. And we worked hard to overhaul it! It was a proud dad’s moment yesterday night – a result of my boldness to embrace new & elegant technology without the fear.”
Chief Technology Officer, Mr Ron Lee about the Company’s Success.
“Collectively, our team has more than 40 years of experience in customer service and in understanding merchants’ needs. All these experiences have been fused into building Advocado’s technology and in creating a system that ensures our merchant’s success. For example, we created a Customer Success Department (CSD) to ensure that Merchants are able to get onboard and implement Advocado with great success. We also have a Marketing Strategies Department (MSD) to help our merchant to market their brand with the aim of bringing in new businesses.”
Co-founder & Chief Revenue Officer, Mr Joval Gan.
“Our merchants’ success is very important to us. What’s coming up next is that we will dive deeper into leveraging technology to help our merchants & brands be even more engaging using loyalty automation. We have something in the tech pipeline, and we call it Advocade. It’s like a smart and relentless bot that helps your businesses on consumer engagement. And we are really excited to see the lives of our merchants being made a whole lot easier with Advocade in the later part of the year. Internally as a company, for the remaining of the year, we shall focus on solidifying the foundations of the new markets we’ve entered, to prepare for the explosion in growth in those markets next year.”
CEO Eric Chia on the Future Plans of Advocado.
Expect more disruptions in this mobile advertising arena from Advocado!