Asahi Super Dry was developed in 1987 based on a survey of some 5,000 beer drinkers in Tokyo and Osaka when the company decided to challenge a widely-held assumption that drinkers could not appreciate subtle flavours, or even differentiate one beer from another. As a result, the first Karakuchi “Dry Flavour” draft beer was born-delivering a clean, crisp and refreshing brew without the bitter aftertaste.
It was a prodigious discovery that became a watershed in the history of Japanese beers. Asahi Super Dry has sold over 100 million cases annually for over 25 years and can now be found in 50 countries across Asia, Australia, Europe and North America, covering all major cities.
“The magnitude of Asahi Super Dry’s achievement in 30 years is nothing short of a phenomenal global success. Together with our business partner 7-Eleven, we are commemorating this occasion with the limited edition Clear Asahi Sakura. The Clear Asahi product line is a cousin to the Asahi Super Dry family, which is better known for the Super Dry Lager and Super Dry Black Lager,” said Mr. Jimmy Toh, General Manager of Carlsberg Singapore.
The uniqueness of the Clear line lies in the aftertaste wherein each brew ends with a distinct taste note. Clear Asahi Sakura, inspired by the season of spring, starts off with a pleasantly refreshing light aroma -just as spring brings about refreshing light colours. Its end note leaves a mild hoppy finish for discerning beer lovers to reminisce a passing winter when care and cultivation for hops is an arduous task.
HOW TO GET THE BEST OUT OF CLEAR ASAHI SAKURA
Preparation Drinking beer at the proper temperature allows you to taste the beer at its finest. For lagers, the optimal temperature should be 7 to 10 degrees Celsius. A lower temperature should be avoided, as it will reduce the carbonation released and suppress the aroma of the larger; the cold will also numb the palate to the beer flavours, thus diminishing the taste and experience.
Why Not Try Cooking Seafood With Asahi Sakura Beer Too?
Fresh Live Clams from Singapore’s Ah Hua Kelong with Only Asahi Sakura Beer and Lemongrass.
Asahi recommends using a German-created drinking glass called Stange. It is shaped like a slender cylinder, such that its smaller surface area allows for a tighter concentration of volatiles, thus amplifying the malt and hop nuances for delicate beers.
Where to buy Clear Asahi Sakura?
Clear Asahi Sakura is now available from $4.80 per 350ml can in approximately 300 7-Eleven stores island wide. Subject to GST and prevailing in-store promotions.